Communicating Your Science: Panel and Workshops

Sunday, 4 December, 1000h – 1700h
San Francisco Marriott Marquis, Salons 1-6
Cost: Free

Want to be able to communicate your science easily and skillfully to non-scientists? Improve your ability to talk with the public, the press, policy makers and others at our Sunday panel and workshop! There, you’ll learn effective science communication strategies and have opportunities to try out your new skills. It all starts with a morning panel that includes USA Today science reporter Dan Vergano, ocean scientist and book author Ellen Prager, Dan Kahan, a Yale University expert on how people’s values affect their perceptions of science, and Molly Bentley, executive producer of Big Picture Science radio program and former science journalist for BBC Radio. In the afternoon, you’ll choose from among four workshops on communicating with the news media, using social media, communicating climate science and using lessons from stand-up comedy to help deliver your message. Each attendee will be placed in two of the four workshops and every effort will be made to accommodate your preference. Lunch will be provided.

Sign up now! Space is limited. Sign up is now closed. One hundred scientists will be admitted. We will let you know by no later than Nov. 1 if a spot has been reserved for you! Be sure to indicate your preference for the afternoon workshops on the form below. We’ll do our best to give you your first and second choice but each workshop is limited to 25 participants. Some workshop specifics may change, so check back for new and updated information!

Workshop 1 – Communicating with the News Media – Newspaper reporters Dan Vergano of USA Today and Steve Connor of The Independent (U.K.) will give tips on how to talk to reporters. The workshop will include opportunities to participate in mock interviews.

Workshop 2 – Using Social Media – Callan Bentley, a veteran science blogger and geology professor, along with John Cook, creator and author of the website Skeptical Science, will lead this workshop on how to use social media to  take part in the exciting, helpful, and ever-flowing online discussion about science .

Workshop 3 – Communicating Climate Science – Join Susan Joy Hassol, director of Climate Communication, and David Hosansky, head of media relations at UCAR/NCAR, will tell you how to find new, more effective ways to communicate about climate science.

Workshop 4 – Delivering Your Message: Lessons from Stand-up Comedy – Brian Malow, the Science Comedian, will demonstrate how scientists can become effective storytellers by using humor and drawing on their own strengths. Attendees will be asked to participate in an exercise on crafting messages about their research.